Wednesday, March 21, 2012

How To Using Food To Attract Visitors To Your Trade Show Booth?

The last time you attended a marketing event as a consumer and not as a demonstrator, did anything stand out? Chances are good that you remember only a handful of trade show displays and it's likely the ones that had killer giveaways are the ones that really stand out in your mind. Giveaways are great, but if you're really looking to make an impression, use food to attract visitors to your display. This will help yours stand out among other trade show booths, but what should you use?

Give Out Something That's Locally Famous

If you're taking your trade show booth and travelling to the event, consider bringing something that your region is famous for. For instance, if you're from Georgia, think about bringing pralines, or if you're from California, consider handing out small samples of wine. (Just make sure to check with the event coordinator to make sure giving out samples of alcoholic beverages isn't against the city or venue's restrictions. Oftentimes it's okay as long as the samples are less than 2 ounces, but you should check to be certain.) No matter where you're from, you'll probably be able to find something edible for your visitors.

If You're A Food Vendor, Have Your Own Products At Your Trade Show Booth

If you're a food or beverage vendor, your choices are simple -- bring your own products to your displays and show them off. Visitors will appreciate the opportunity to try your products and, oftentimes, you can let them sell themselves. It's not a bad idea to have workers circulating throughout the venue with your products, but make sure they're actually directing people to your trade show booth instead of just letting visitors sample your goods.

Old Standbys Can Work For Any Business

If you don't sell food or beverages or you're not entirely sure which local delicacies you should bring with you, consider having fresh chocolate chip cookies baking at your booth. You can often get a small, portable oven and premade cookie dough to make things easy for employees. The smell of freshly baked cookies will easily entice people to your display from all around the venue.

If a portable oven isn't allowed, you can still offer treats for visitors. Have a display of donuts and coffee for early morning shows, while popcorn and energy drinks can provide a needed pick me up in the afternoons. Just make sure your employees aren't snacking on the job -- the treats are for the customers, not the workers.

Monday, March 12, 2012

What a Business Owner Should Know About Notepad Printing?

How many times have you tried to come up with innovative marketing strategies only to fail in the end? While your competitors are succeeding in their campaign, you are getting left behind. What could be wrong in your strategy? Perhaps they know of a secret strategy that you don't know of. Secret or not, marketing is not an easy job, especially to first time business owners. If you put too much pressure on yourself, you will only end up with nothing good to promote your business with. Just relax and try not to push yourself harder otherwise your campaign and you business will only fail.

Marketing requires a solid and focused mindset. It also requires a considerable investment if you want to really succeed. However, there are strategies you can do that will help you promote your business solidly without the hefty price tag. For instance, to gain long-term market exposure and ensure your brand stays in front of your customers, you can consider notepad printing. This is a good promotional item that will let you gain good exposure and put your name in front of people.

If you would like to try the material, here are a few pointers to keep in mind:

* You have to design your notepads consistently with the rest of your marketing materials. This is to promote brand recognition and name recall. Use the same colors, fonts, images, and style so you can leave a memorable impression on your target audience.

* Your logo and business info should be present on all pages of the notepad so when people tear out a page, your brand and contact details are still present on the rest of the pages.

* There are templates you can use to design your notepad. You can use them for quick and hassle-free design process, but if you want a custom design, you have to create your own design. There are graphic designers you can hire to help you in the process, but ensure that you are hiring the best designer in the market.

* Work with reputable printing company so you can guarantee the quality of your material. Research well so you find the printer that will maximize your marketing dollars. Be cautious of fly-by-night printers. There are plenty of them out there especially online. It's best to shop around so you find the perfect printer for the job.

* Order in bulk if necessary. Bulk printing often cost less as printing companies provide discounts on large orders. If you have a lot of need for your custom notepads, it's best if you order them in bulk. Be sure to check though for the quality of work the printer will give you so you are sure your money won't be wasted.

Notepads may look simple but they can be a powerful marketing tool if done properly. They will put your name in the market until everyone gets familiar with your business. When people take down notes, your logo and name will be seen consistently. Whatever they do with your notepad, you are sure that your brand will be with them all the time.