Friday, February 3, 2012

Marketing Ideas And Techniques For Wedding And Portrait Photographers

Marketing is not the act babbling of glorified terms in air conditioned offices. It is, in fact, just the application of common sense with a purpose of increasing one's business growth through provision of value to the customer and getting the same in return. This world is a world of perfect knowledge, at least to the extent that only real services survive. Competition is as real as the oxygen we breathe in every moment. Of course, people in the service industry survive by not paying any attention to marketing themselves, but then, mere survival is never fun! As a wedding and portrait photographer, what can you do to make sure that you stand apart from the hundreds of photographers flashing their cameras to clients? For starters, you can learn a few of the marketing techniques for photographers discussed here.

Expanding your presence should be the first thing on your mind as you begin on your journey to massive success in your profession as a wedding and portrait photographer. The Internet presents itself as a very strong platform in such a scenario. Get a Facebook page going and buzz up some activity there. Invite your recent and regular clients on the page and somehow get them commenting and liking your works. This will have a multiplier advertising effect and soon you will be the considered option for several weddings and events. A happy bride is an unbelievably powerful siren to spread your promotional message far and wide. Give the lady something that she would love to get framed and displayed on the wall. And then, wait for her to refer all her impressed and inquisitive friends to you!

Following up with all clients is a perfect way to build goodwill and open up the gates to several new opportunities of business with new clients. It is easy to be overwhelmed by cool sounding marketing techniques for photographers, but it is important to keep one's feet firmly on ground and pursue this unfailing technique that requires some patience and diligence. For instance, if you remember to wish your client on a birthday, you can be certain that you would be photographing the next event in their family. This yields even better results if you happen to be a wedding photographer. Apart from this, photographers must make it a point to bank on any opportunity of having their work displayed at a place that attracts several eyeballs. Each pair of eyeballs is a possible client, and photographers should not mind doing some work without any fees if the place of display qualifies as a well sought out one.

Another very logical way of marketing yourself to prospective clients is to engage in exchange promotion with other players in the wedding industry. For instance, you could get some pamphlets advertising your services printed and place them on the table of a popular catering service provider in your locality. In return, you can bring home some of his/her pamphlets and place it on your table! This is really simple and inexpensive, and above all, extremely effective. You can think of many similar marketing ideas for photographers and catapult your business to greater heights.

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