Monday, January 2, 2012

SEO for Creative Minds

If you're a creative mind in a creative business, you probably aren't hugely technical. While you might love designing, drawing, colouring and creating, the thought of staring at a bunch of numbers and statistics for your website is just, well... yerck! However, there are some basics you should really learn about SEO, even if you are planning to outsource your Search Engine Optimisation tasks to an SEO agency or consultant.

1) The SEO Process

As described on Google Blogoscoped, there are three main steps to increasing your website rankings:

A. Create good, informative content on your website
B. Make your website and content easy to navigate and accessible so others can find it online
C. Tell others about your content and promote awareness of your company

A great SEO agency should help you do all three, so look for someone who can talk you through each of these steps and what they will do. A company who only offers SEO services in only one area is probably not ideal.

2) SEO Services & Keywords

While you don't have to completely understand how they work, you should familiarise yourself with some SEO services and methodologies (such as content optimisation, page optimisation, link building, competitor analysis) so that you know if an agency is doing the right thing by you. Understanding keywords is a good place to start. Keywords are what users type into search engines and your keywords will drive your SEO. A good way of thinking about keywords is to ask yourself, "If I wanted to find my company on Google, what words or phrases would I type in?"

3) Meta-Descriptions

Meta-descriptions are generally 160 characters in length (including spaces) and are what the user sees under your page or website title in search engine results. Make sure the meta-descriptions for all of your pages are unique and effectively describe the content on the page. While Google doesn't give credence to meta-descriptions in page rankings, good meta-descriptions are crucial in encouraging user click-throughs to your site. It's good to use one or two main keywords in your meta-description, but too many can lead to keyword stuffing and fewer click-throughs by users.

4) Your Competitors

If you haven't already, it's a good idea to research your online competitors to see how and why they're "out ranking" you on Google and other search engines. The best way to find your competitors is to type your main keyword into Google. For example, if you run a graphic design business in Sydney, type "graphic design Sydney" into the search bar. The results will show your main competitors. Is their website content and layout better than yours? Can you see what keywords they're using? Have they got a blog?

5) Google Analytics

We know that you already hate the word 'analytics,' but even if you don't understand everything in Google Analytics, it will at least help your chosen SEO agency run your campaign. You will need to sign up for an account and ask your web developer to integrate the program into your site's code. You'll then be able to get an idea of where your site traffic is coming from. Even if you hate the numbers, try assessing the graphs and charts to help you understand how your site is performing.

No comments:

Post a Comment