Friday, December 2, 2011

Advice on Brochure Printing for Newbies

Brochure printing for newbies isn't very difficult. You can still obtain great results, but there are a few things you have to know. Each phase of the brochure printing process follows some specific rules for the brochures to look appealing and professional.

General Guidelines for the Design Phase

The first rule on brochure printing for newbies is to keep the overall design simple. Include pictures that relate to your business profile, add interesting information and the unique characteristics of the products or services you are promoting. Be sure to include such relevant information on all your materials. The goal of a brochure is to make your business more visible on the market and to attract new clients. When choosing a product or service provider, clients use such criteria as the costs, the quality of the service, the durability of the products and many other standards.

Tips for the Cover

The most important basic rule on brochure printing for newbies is to add an interesting selling message on the front cover. This is the first thing that people read and approximately 80% of the people who see them only read the headline or the message on the cover. This is why it should be compelling and it should focus on your company's strong points. The logo of your company should also be the central figure of the cover. People generally remember company logos with greater ease than the name or other features. It is also important to use a theme related to your company's profile and use it throughout your entire promotion campaign.

The Importance of Using Images

The advice on brochure printing for newbies would not be complete unless you fully understand the importance of using images on your brochures. Promotion materials usually represent the identity of the business, so you should choose pictures that relate to the background of the business. This creates a connection between the market and the company. Moreover, images are the most attractive and easy-to-remember parts of the materials. In order to make your materials more professional, always select pictures instead of drawings.

Tips on Brochure Printing

When it comes to printing promotional materials, you have two options: you can either print them yourself or hire a professional printing service. Independent of what you choose, you should consider applying print bleed. Print bleed provides insurance that the results will meet your quality standards. The first step of the process is to print the brochures in sheets. Afterwards, they are cut into individual units using a precise blade. Due to the fact that a single cut is used for hundreds of materials, it can fluctuate. If you expand the design over the established borders you will still benefit from quality results, even if the cutting machine fluctuates because the ink coverage will be from one edge to the other. Value this advice on brochure printing for newbies to ensure that the photos and the text will be properly shown on each individual piece.


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