Wednesday, March 21, 2012

How To Using Food To Attract Visitors To Your Trade Show Booth?

The last time you attended a marketing event as a consumer and not as a demonstrator, did anything stand out? Chances are good that you remember only a handful of trade show displays and it's likely the ones that had killer giveaways are the ones that really stand out in your mind. Giveaways are great, but if you're really looking to make an impression, use food to attract visitors to your display. This will help yours stand out among other trade show booths, but what should you use?

Give Out Something That's Locally Famous

If you're taking your trade show booth and travelling to the event, consider bringing something that your region is famous for. For instance, if you're from Georgia, think about bringing pralines, or if you're from California, consider handing out small samples of wine. (Just make sure to check with the event coordinator to make sure giving out samples of alcoholic beverages isn't against the city or venue's restrictions. Oftentimes it's okay as long as the samples are less than 2 ounces, but you should check to be certain.) No matter where you're from, you'll probably be able to find something edible for your visitors.

If You're A Food Vendor, Have Your Own Products At Your Trade Show Booth

If you're a food or beverage vendor, your choices are simple -- bring your own products to your displays and show them off. Visitors will appreciate the opportunity to try your products and, oftentimes, you can let them sell themselves. It's not a bad idea to have workers circulating throughout the venue with your products, but make sure they're actually directing people to your trade show booth instead of just letting visitors sample your goods.

Old Standbys Can Work For Any Business

If you don't sell food or beverages or you're not entirely sure which local delicacies you should bring with you, consider having fresh chocolate chip cookies baking at your booth. You can often get a small, portable oven and premade cookie dough to make things easy for employees. The smell of freshly baked cookies will easily entice people to your display from all around the venue.

If a portable oven isn't allowed, you can still offer treats for visitors. Have a display of donuts and coffee for early morning shows, while popcorn and energy drinks can provide a needed pick me up in the afternoons. Just make sure your employees aren't snacking on the job -- the treats are for the customers, not the workers.

Monday, March 12, 2012

What a Business Owner Should Know About Notepad Printing?

How many times have you tried to come up with innovative marketing strategies only to fail in the end? While your competitors are succeeding in their campaign, you are getting left behind. What could be wrong in your strategy? Perhaps they know of a secret strategy that you don't know of. Secret or not, marketing is not an easy job, especially to first time business owners. If you put too much pressure on yourself, you will only end up with nothing good to promote your business with. Just relax and try not to push yourself harder otherwise your campaign and you business will only fail.

Marketing requires a solid and focused mindset. It also requires a considerable investment if you want to really succeed. However, there are strategies you can do that will help you promote your business solidly without the hefty price tag. For instance, to gain long-term market exposure and ensure your brand stays in front of your customers, you can consider notepad printing. This is a good promotional item that will let you gain good exposure and put your name in front of people.

If you would like to try the material, here are a few pointers to keep in mind:

* You have to design your notepads consistently with the rest of your marketing materials. This is to promote brand recognition and name recall. Use the same colors, fonts, images, and style so you can leave a memorable impression on your target audience.

* Your logo and business info should be present on all pages of the notepad so when people tear out a page, your brand and contact details are still present on the rest of the pages.

* There are templates you can use to design your notepad. You can use them for quick and hassle-free design process, but if you want a custom design, you have to create your own design. There are graphic designers you can hire to help you in the process, but ensure that you are hiring the best designer in the market.

* Work with reputable printing company so you can guarantee the quality of your material. Research well so you find the printer that will maximize your marketing dollars. Be cautious of fly-by-night printers. There are plenty of them out there especially online. It's best to shop around so you find the perfect printer for the job.

* Order in bulk if necessary. Bulk printing often cost less as printing companies provide discounts on large orders. If you have a lot of need for your custom notepads, it's best if you order them in bulk. Be sure to check though for the quality of work the printer will give you so you are sure your money won't be wasted.

Notepads may look simple but they can be a powerful marketing tool if done properly. They will put your name in the market until everyone gets familiar with your business. When people take down notes, your logo and name will be seen consistently. Whatever they do with your notepad, you are sure that your brand will be with them all the time.

Wednesday, February 29, 2012

How To Making Use of Personal Trainer Marketing?

Increasing your company's visibility, client base and profitability means that you'll have to come up with a solid business strategy that you can invest in and modify time and again in order to ensure that your enterprise gets the success that it deserves. Right now, however, businesses need to get hold of the advantages that they require in order to obtain the respective rewards that they wish to have. If you're interested in gaining advanced knowledge and strategies regarding modern marketing while still retaining a unique plan that you can consult and improve in order to significantly get ahead of your peer, then opting to hire personal trainer marketing professionals is something that you might want to invest on in the long run. We've outlined all the major catalysts and features that marketing personal trainers exhibit and teach so that you'll be able to integrate these lessons and programs into your own business strategy. Here they are:

During the course of your training with these personal trainer marketing professionals, you'll be able to know more about their inherent personalities and discover all the possible ways that you can take cues from them for you to steadily improve your company or brand's product sales and service offers. Evidently, you'll be able to connect more and gradually increase your client base by coming up with innovative communication channels with them and letting them have free rein over how they choose to place messages and feedback from it. Constant online presence especially applies here, personally managing or simply hiring outsourcing professionals to monitor, take care of, and actively update your social media accounts, blogs, video-sharing channels and other online conduits amp up your visibility while at the same time decreasing the rising costs of running your company.

Personal trainers also let their clients choose from a wide range of training classifications that are comprised of routine online classes to more advanced boot camp training methods which hardwire all the relevant information to your brain in a more challenging manner. Personal training marketing will also inform you regarding all the possible promotional events and situations which you can take advantage of in order to efficiently promote your services and products. These may include actively participating in esteemed groups and activities so that you'll be able to advertise, distribute and generally raise awareness of your brand without having to enforce them in an annoying manner. On the other hand, you may simultaneously tackle all the crucial advertising areas such as print advertising, online viral marketing, radio and TV promotion as well as other varying media outlets to furthermore spread each of the relevant information regarding your services and features. Personal trainer marketing also urges you to go ahead and make use of professional outsourced companies in order to take care of the tasks and projects that you cannot possibly tackle all by yourself.

Friday, February 24, 2012

Why All Serious Business Owners Invest In Mentors and Coaches?

What do a checkbook and a mentor have in common? When you invest in yourself, you're investing in your ultimate success. All successful people invest in mentors and coaches to help them along the way. Whether you can write out the check for the full amount, you pay by the month, or even a few times a year, you absolutely should be learning from a high level coach or high level mentor, of some kind, in your area of business.

Another great reason to find and follow people who have mentors and high level coaches is because when they share with you what they learn and how they apply it to their business you get the added advantage of getting that information too.

Your coach made the commitment to invest in themselves and now they mentor you to help you grow your business. When you invest in a high level coach or mentor who is also being mentored, it's as if you're getting access to multiple coaches and mastermind groups. It's almost like you invest in one coach and get the benefit of a variety of coaches...all for one investment.

It's important to learn from a coach, to have a mentor who believes enough in the process, to invest in their own high level mentor.

Coaching programs are great, but the mastermind environment is one of the best learning tools there is around, and it's a phenomenal way to grow your business very quickly. There's nothing like sitting in a room with twelve or fifteen other business people, and the great thing is that it doesn't matter if they are in the same business you're in, or if they're in some other business, you benefit from their experience.

They're in a business and have a lot of the same challenges, the same issues that you have in yours. And, they have different ideas that are helpful to you because they're able to be more objective about your challenges and issues than you can be because they aren't in your business every day like you are.

You've heard the term, "You can't see the forest through the trees." This is true for most business people and you probably can't either when it relates to your own business. But someone else in the mastermind group can see solutions that you may have never thought about. Multiple people with numerous ideas, with ideas for things for you to try, seeing your issue and offering solutions from more angles than just one person alone, could ever come up with is what makes a mastermind mind group so effective.

Even though you're paying a coach who's also facilitating the meeting, and you get the benefit of having that coach, you also get the benefit of all the other people in the room. Your individual mastermind time where you can talk about your issue or challenge usually lasts about 45 minutes or so and you get the undivided attention of everyone in the room, focused on helping you with your business.

It's amazing! And, the ultimate experience is that you're going to learn even more from listening and helping other people when it's their turn, and they stand in front of the room, than you will for the 45 minutes or so you got to work on your business. It's a win-win situation when you are in a high level mastermind group.

Your return on your investment from participating in a mastermind group is replenished as your business grows.

Find a mastermind group, one where the coach, the leader, has invested in them self, and is continuing to be mentored as well. You want someone who cares enough about your success, that they have invested in themselves and are now able to bring that knowledge to you. You also want to find a mentor who will give you one-on-one access to them in their programs, not just during the mastermind sessions. Look for someone who believes and understands the value of having a mentor, and being a mentor.

Friday, February 17, 2012

How Product Managers Need To Learn How To Fail?

How do you feel about failing at something? I'm willing to bet that you are just like the rest of us in that you HATE to fail. It turns out that if indeed this is the way that you feel, then perhaps you've been missing out on some great learning opportunities. Maybe I should explain myself...

Your Brain On Failure

Failure should probably be a part of the product development definition. Something that most of us have never spent any time thinking about is just exactly how we react to failure when it hits us. More importantly, how our brains react to failure when it shows up. Jonah Lehrer has been looking into this and has made some interesting discoveries.

It turns out that when we fail, two very important things go on inside of our heads. The first is that something called error-related negativity (ERN) which is triggered immediately after we realize that something that we've done has failed. We're talking about a signal that shows up 50 milliseconds after the realization that we've failed and there's not a darn thing that you can do about it - it's pretty much involuntary.

However, that's not all. There is another signal that our brain gets about 100-500 milliseconds after we realize that we've failed. This signal is called the error positivity (Pe) . We have some control over this signal: it happens when we start to pay attention to our failure and we spend time thinking about the results that have been produced.

The really smart scientists who study such things tell us that product managers who are able to have a large initial ERN signal and a more constant Pe signal are the ones who are best able to learn from failures.

How To Use Failures To Become Better

All of this brain signal stuff is good to know, but what's a product manager to do with this new knowledge? It turns out that it all relates to what kind of person you are.

Scientists believe that the world of product managers is divided into two groups: those of us with fixed mindsets and those of us with growth mindsets. A fixed mindset means that we think that we are as good as we're going to get at this product management thing. Those of us with growth mindsets believe that we can become better product managers.

Knowing about those brain signals, the scientists have done some studies. What they've found is that product managers with a growth mindset were generating a much larger Pe signal and were therefore able to learn more from the failures that they had.

I can almost hear what you are saying right now: great, how can I get this "growth mindset?" It turns out that it might be easier to do than you might think.

Product managers who surround themselves with people who are always telling them how smart they are seem to fall into the fixed mindset camp. However, those of us who surround ourselves with people who complement us on our individual efforts fall into the growth mindset camp. Being recognized for individual accomplishments seems to make a product manager want to understand why they've failed and to do better the next time around.

What All Of This Means For You

Every product manager will fail sometime. There's nothing that we can do about this: it could be a product launch that goes flat, a successful product that runs into a wall, or a competitor that shows up and takes our market away from us. The end result is the same: we've failed. You might not be willing to put this kind of experience on your product manager resume, but if you've been a product manager for any length of time it's happened to you.

Tuesday, February 14, 2012

How Using Facebook, YouTube and Twitter to Market Your Personal Training Business?

Unless you've been living on Mars for the last 7 years, you will know of Facebook and its massive popularity (500 Million users and counting) and agree with it or not agree with it, as a business owner, we can't ignore a platform of that size

Before we go into it! I don't think Social Media is the Be all and End all when it comes to demonstrating your expertise and marketing your business, I think you need to be physically networking with people and interacting in the real world to get fitness clients and social media marketing should not interfere in real world interactions...OK out of my system

Here are 10 steps to get you started in marketing your page on Facebook

1. Create a page for your business, add your information and your logo

2. Invite your friends to join by using the "suggest to friends"

3. Get your clients to like your page

4. Include your Facebook page on you marketing literature

5. Post in the evenings when Facebook traffic is at it's highest, between 6pm and 11pm

6. Include a "call to action" in your posts e.g. "Like this status if fat loss is your goal" the more people like it, the more that status (therefore your page) travels around

7. Add Videos where possible

8. Put inspirational/funny pictures/quotes on your page, they get lots of likes, don't overdo it though or you'll appear flakey

9. Give free good quality snippets of advice, don't sell all the time

10. Take pictures of your clients/bootcamps (with permission) and post them up, nothing worse than a PTs page and its all him, him, him! Don't forget to tag them is pictures and also in posts

OK - I'll say it, I just don't see the point in twitter, or rather, I don't see how it got so popular, considering all I see is drivel written on it!

BUT I (or you) cannot ignore the size of the platform. People use Twitter and it can lead to opportunities that you never thought possible, so we need to make an effort with it, maybe I'm too old

So here are 5 steps to start getting your business out there with Twitter

1. Get an Account, a good one to attempt to get possibly would be @(yourcity)personaltrainer, or you could do your business name

2. Getting Followers, the whole point of twitter is to get people following you, so go to and enter in your niche e.g. lets say your demographic is housewives in Manchester, you'd search for "Manchester Mums", you'll then get a list of people to follow, just work down the list and click "follow" Hopefully They follow you back. Check your followers regularly and make sure you follow them back. Your followers will build over time, sometimes quite quickly

3. Bit sneaky but check your competitors lists and follow their followers too

4. Mention Clients in Tweets, you can do this by putting a @ infront of their twitter user name

5. Same as Facebook, use Twitter to Build Relationships, give away free reports and throw in the odd pitch for a new offer/bootcamp/Running Club you are starting up

The best bit about social media marketing for personal Trainer Marketing is that its FREE, always good when starting out in business as your investment is your time and a bit of creativity. I built up my Personal Training in Bristol business up in just this way

Finally in regards to social media, lets look at YouTube Marketing

1. There is really no excuse for not putting a video together, you can do it in an empty studio, a digital camera and an adjustable step

2. Do the videos within your niche and make them action based i.e. you explaining and doing the exercises, or just doing the exercises

3. Put your Keywords in your Title

4. Put your Keywords in Your Tags

5. Include a Link in the resource box back to your website

Friday, February 3, 2012

Marketing Ideas And Techniques For Wedding And Portrait Photographers

Marketing is not the act babbling of glorified terms in air conditioned offices. It is, in fact, just the application of common sense with a purpose of increasing one's business growth through provision of value to the customer and getting the same in return. This world is a world of perfect knowledge, at least to the extent that only real services survive. Competition is as real as the oxygen we breathe in every moment. Of course, people in the service industry survive by not paying any attention to marketing themselves, but then, mere survival is never fun! As a wedding and portrait photographer, what can you do to make sure that you stand apart from the hundreds of photographers flashing their cameras to clients? For starters, you can learn a few of the marketing techniques for photographers discussed here.

Expanding your presence should be the first thing on your mind as you begin on your journey to massive success in your profession as a wedding and portrait photographer. The Internet presents itself as a very strong platform in such a scenario. Get a Facebook page going and buzz up some activity there. Invite your recent and regular clients on the page and somehow get them commenting and liking your works. This will have a multiplier advertising effect and soon you will be the considered option for several weddings and events. A happy bride is an unbelievably powerful siren to spread your promotional message far and wide. Give the lady something that she would love to get framed and displayed on the wall. And then, wait for her to refer all her impressed and inquisitive friends to you!

Following up with all clients is a perfect way to build goodwill and open up the gates to several new opportunities of business with new clients. It is easy to be overwhelmed by cool sounding marketing techniques for photographers, but it is important to keep one's feet firmly on ground and pursue this unfailing technique that requires some patience and diligence. For instance, if you remember to wish your client on a birthday, you can be certain that you would be photographing the next event in their family. This yields even better results if you happen to be a wedding photographer. Apart from this, photographers must make it a point to bank on any opportunity of having their work displayed at a place that attracts several eyeballs. Each pair of eyeballs is a possible client, and photographers should not mind doing some work without any fees if the place of display qualifies as a well sought out one.

Another very logical way of marketing yourself to prospective clients is to engage in exchange promotion with other players in the wedding industry. For instance, you could get some pamphlets advertising your services printed and place them on the table of a popular catering service provider in your locality. In return, you can bring home some of his/her pamphlets and place it on your table! This is really simple and inexpensive, and above all, extremely effective. You can think of many similar marketing ideas for photographers and catapult your business to greater heights.